Christine Beardsell over at ClickZ had a great article yesterday about online video ads during a recession. The basic idea is that instead of spending a ton of cash on a couple television ads, why not spread that over the year in online video?
The main advantages are that it is cheaper and you can track online video advertisements in order to tweak your campaign to match what the consumer wants.
Using these tactics helps you focus in your campaign and only get the customers that you want. All of this ties into the concept that mass marketing is dead. It is all about marketing specifically to your niche in order to maximize your ROI.
Who cares if 10 million people see your commercial if only 10,000 are interested? Why not market directly to those 10,000 more effectively to turn more of them into actual customers? In 2009 and moving forward, online video advertising is increasingly becoming the best way to accomplish this.
Tagged as:
marketing,
online video advertising
Conversion Rate Experts has a great article about having a “Nuke Button” on your website. The basic question is, do you have a button or link on your site that reduces the conversion rate or makes it more difficult for users to get what they want?
Some examples include buttons that reset forms, empty shopping carts, or expiring sessions when its not necessary.
One thing that I notice all the time is pages that just end with no further call to action. For example, a page that lists the services offered by a company, but no link to buy or to get more information. If someone takes the time to read the information on one of your pages, they have shown interest in what you have to offer and you should give them the opportunity to ask for more.
This can be done by having a “Request More Information” form, a Buy button, or even a link to another part of your site that might interest them.
Does your design have any conversion killing elements?
Check out the original article: Conversion-killing Mistakes
Tagged as:
conversion rate,
CRO,
website design
The music event Coachella happened over the weekend and while I didn’t get to enjoy it live, I did enjoy reading about it live on Twitter.
By doing a search for “coachella”, I could see what people were saying about the festival as it was happening. This is including text, images and videos. There were about 10 results coming up every minute. [click to continue…]
YouTube is still searching for ways to truely monetize their content. Their latest venture is to stream full length movies and TV shows from studios such as MGM and Sony. These streams will have ads within the videos a la Hulu and they will split the revenue with the studios. Everyone wins right?
But what about the people that made YouTube what it is today? The millions of people who are adding, viewing, rating and commenting on videos daily? [click to continue…]
Tagged as:
online,
premium content,
tv,
video,
youtube
We have discussed many times on this blog about how effective Video is in your marketing and advertising efforts. I just read an article this morning that supported that claim yet again.
According to Diaz Nesamoney at MarketingProfs.com, “Studies have shown that on a Web page that shows both banner ads and video ads, video ads command 2-5 times higher engagement and clickthrough rates than banner ads that have the same size and placement.” [click to continue…]
Tagged as:
advertising,
internet,
marketing,
video
Stumbled across this little gem last night. You can set YouTube to always play back higher quality video when it is available. Login, go to your Account and choose Playback Setup. Then you’ll see a screen like the one below:
Just click the last radio button and save the changes. Enjoy high quality videos!
Tagged as:
hd,
tips,
tricks,
youtube
Subtitles in internet video increase the likelihood that your entire video will be viewed. Lots of people watch internet videos on mute (AKA at work) and if they cannot hear whats going on and there is no text, they tune out. People also watch videos in noisy places, perhaps the language of the video is not their native language, etc.
According to eMarketer, 84% of viewers watched the video to completion when it contained subtitles versus only 47% without. If you want people to watch your entire video, it helps to include subtitles. At the very least, you should include some on screen text to keep the viewers interested.
As a litmus test, watch your video on mute before you upload it. If you cannot follow what’s going on and/or your message is not getting accross, consider using subtitles. If subtitles seem to intrusive to you, include text to illustrate the key points that you want your video to convey.
Tagged as:
internet,
marketing,
statistics,
subtitles,
video
